Leadership

Steve Horstmann is the Chief Executive Officer (CEO). He joined Clarity Care in October of 2024.

Steve oversees the Executive leadership team and ensures the administration of quality of care and services to all Members who use Clarity Care services. Steve looks forward to being an active community member and serving the Clarity Care mission through existing and new opportunities.

Steve has been in healthcare for over 30 years, starting as an EMT in his local hometown of Ellsworth, WI. He holds a Bachelor’s of Nursing degree (BSN), and a Master of Business Administration (MBA).

When not at work, Steve enjoys spending time with his family. His wife and him have two daughters. They love the outdoors and spend a lot of time hiking, boating, camping, fishing, and hunting

Holly Schlag is the Vice President of Operations. Holly joined the Clarity Care team 2003. Holly started out as a Direct Support Provider in the residential department. She served many positions in the residential division such as Direct Support Provider, Lead Direct Support Provider, and Coordinator. Upon completion of her LPN, she moved into the Home Care Department in 2010, starting with the scheduler position, then promoted to direct care supervisor until obtained RN degree and was then promoted to Home Care Administrator and Nursing Supervisor.

Holly was born and raised in De Pere. She obtained her Associate Degree in Nursing from Northeast Wisconsin Technical College in 2014 and her Bachelor’s in Nursing from the University of Wisconsin – Green Bay in December 2017.

She is married and she and her husband share three children. They enjoy camping, attending sporting events, and spending time outside.

Hi there! I’m Ciara, the Vice President of HR & Administration here at Clarity Care. I have a degree in Human Resource Management with an Emphasis in Health Care Management from UW-Oshkosh. I have been working with Clarity Care since I graduated college in 2014. I started out as a Human Resource Intern, then Human Resource Generalist, Senior Human Resource Generalist, Director of Organizational Development, and now my current role.

When not working I am spending time with my family and going on adventures. We love traveling to find little hidden gems to explore!

Hello, my name is Heather Petersen and I am the Vice President of Finance here at Clarity Care.  I started with Clarity Care in 2005 as an Accounts Payable Clerk and have had several different roles within the organization including Financial Analyst, Director of Business Administration, CFO and most recently in a Controller role.  I have a degree in Accounting and Business Management from Pensacola Christian College.

I enjoy seeing how we can put smiles on our members and employees faces through living out our mission and promoting of our vision, values and philosophy.

When not at work, I like to spend my time with my family and helping others in our community through foster care.  My husband and I along with our son enjoy traveling, biking, hiking, just being outdoors.

Hi there, I’m Paul Viellieux.  My last name is French (technically French-Canadian), so all those extra letters combine to sound like “hey, you”. I’ve been leading the IT Department at Clarity Care since 2007 and have a BS in IT. My philosophy is that we are a customer service group within the organization, and whether people come to us with something that’s not working right or just a question on how to accomplish a task, we hope that not only were their needs met, but that they come away feeling important – because they are.

I love solving problems, whether with new technology, developing creative solutions or simply wringing more out of existing tools.  Computer technology, the Internet and data play an ever-increasing role in not only our business, but our everyday lives.  Making them all work to our advantage and using them efficiently to serve our clients and consumers’ needs is one of the constant challenges we face.

When I’m not working, I enjoy relaxing by watching home improvement and automotive restoration shows, as well as anything to do with history, science and technology.  Having grown up a “country boy”, I enjoy the peace and beauty of nature, along with its sounds and scents. My musical interests are Blues and “classic” (1970’s and 80’s) rock.

Being born and raised in Oshkosh, I have had the privilege of serving the community in the Healthcare field for all of my career. At a young age, I knew I had a passion for supporting those who needed an extra helping hand. From in-home care, nursing homes, rehabilitation centers, and hospitals to learning the Medical Administration side from College – my journey was brought to Clarity Care to further serve. My two young children not only keep me on my toes, they also hold the complete motivation in creating our next generation of hard-working compassionate individuals. Executing Clarity Care’s mission daily has become my personal mission as I look forward in creating new ways to serve our members.

Dean Schiller is the Director of Facilities and Transportation at Clarity Care, where he leads the oversight and maintenance of the organization’s facilities and transportation systems. With a commitment to safety, efficiency, and innovation, Dean ensures the seamless maintenance of facilities and fleet services while aligning with organizational goals and regulatory standards.

With over 18 years of management experience in operation and transportation, Dean brings expertise in strategic planning, resource optimization, and compliance management. Dean has successfully implemented capital improvement programs and equipment/vehicle replacement programs, and improved operational efficiency.

Prior to his role at Clarity Care, Dean has held leadership positions at Northside Elevator, Inc., City of Marshfield and the Town of Greenville where he lead capital improvement projects.  Most recently Dean was a key part of a 76 acre development at Northside Elevator.  The development included a site masterplan, construction of a rail spur line, 14,000 ton fertilizer facility and a 40,000 sf heated warehouse. Dean’s ability to manage large teams and complex projects has consistently driven measurable results.

Dean holds an Associate Degree in Civil Engineering – Highway Technician program from Mid-State Technical College in Wisconsin Rapids. A Certificate in Public Works Management and a Technical Diploma in Truck Driving.

In Dean’s free time, he enjoys traveling, hiking, sporting events and anything outdoors.

Tracy Maddaloni serves as Clarity Care’s Director of Marketing & Fund Development, bringing experience across advertising, professional services, financial services, technology, manufacturing, and sustainability. Her background includes leadership roles with KPMG, CSI, and ENGIE Impact, along with serving on numerous nonprofit Boards supporting their marketing and fundraising efforts. These organizations include the Boston Jaycees, Liver Foundation, Sing-to-Live Chorus, Daughters of the American Revolution and Lifeline Theater.

Although a Wisconsin native, Tracy spent much of her career in Boston and Chicago before returning and now calling Appleton home. Joining Clarity Care allows her to combine her professional expertise with her passion for making a meaningful impact in the community.

With more than 30 years of experience in healthcare, I have dedicated my career to serving others, with many of those years spent providing direct care and support to individuals who could no longer care for themselves.

My journey with Clarity Care began as a Scheduler in Home Care. After earning my Degree in Human Resource Management in 2022, I transitioned into the Human Resources department. While I valued my time in HR, I quickly realized my true passion was making a direct impact on the lives of the members we serve. That passion led me to the role of Division Administrator, and most recently, I accepted the position of Director of Residential Services. In this role, I have the opportunity to combine my experience, leadership, and heart to support company initiatives, develop outstanding employees, and ensure our members receive the highest quality of care and support. The most rewarding part of my role is helping employees grow into the best versions of themselves while creating opportunities that bring joy, purpose, and meaningful experiences to the lives of our members.

Outside of work, I enjoy a variety of creative hobbies, including crafting and repurposing furniture. I love spending time on the water, playing board games and bingo, and making memories with my family. I am also passionate about volunteering and supporting community missions, because giving back is what truly fills my cup.

Anita Lind has been a member of the Clarity Care board since May, 2018.

Lind retired from Aurora Health Care in 2021, where she was a product specialist in Occupational Health Services, working with employers throughout the Fox Valley.

Anita also has over 30 years of experience in the insurance industry with emphasis on employee benefits and executive benefits.

She served on the Envision Fond du Lac Safety Council board, and had been on the Oshkosh Community Foundation’s Women’s Fund Power Team for 14 years. Lind is also a 2017-2018 graduate of Leadership Oshkosh. Currently Anita is on the Women’s Board at Grace English Lutheran Church, as well as a member of the Mission Outreach committee and participates in various community volunteer opportunities.

Anita is married and is a lifetime resident of Berlin, WI.

Mr. Schmiedel is currently the president of Sareja LLC were he provides consulting services in the areas of strategy development, engineering and project leadership to select clients.

Schmiedel retired in 2015 as the Executive Vice President – Technology at Oshkosh Corporation where he oversaw all aspects of the company’s technology development efforts. His responsibilities included leading engineering efforts in product design, research and development, systems engineering, and implementation of best engineering practices throughout the corporation. The engineering organization includes over 1000 engineers and technicians which are engaged in the development and testing of new products as well as supporting production and service activities.

Schmiedel joined the company in June 1983 as the engineering liaison at the Aberdeen Test Center. During his 33 years with Oshkosh Corporation, Schmiedel has held various engineering positions of increased responsibility, gaining experience in the commercial, municipal and military markets which the company serves.

Schmiedel holds a bachelor’s degree in mechanical engineering from Michigan Technological University, has been awarded eight US patents and is a licensed professional engineer in the state of Wisconsin.

Kristy Bradish has been on Clarity Care’s Board of Directors since 2018.  She is a graduate of the University of Wisconsin – Oshkosh.  Kristy was the Executive Director of the Winnebago Conflict Resolution Center for 23 years.  During her tenure, Kristy implemented the successful Foreclosure Mediation Program in eight Wisconsin counties.  She also served on the Board for the Wisconsin Association of Mediators for 10 years, two of which serving as President.  In 2011, Kristy was awarded the University of Wisconsin – Oshkosh Chancellor’s Medallion for outstanding service to the community, as she has served on numerous non-profit Board of Directors.

Bruce is a Wealth Management Banker with over 30 years of experience currently serving the Oshkosh, Fond du Lac, Appleton, and Wautoma, Wisconsin markets. Helping customers meet their financial goals is Bruce’s primary objective. He helps customers build a solid foundation for the future with a thorough understanding of their needs, thoughtful preparation, and an integrated approach to banking.

Prior to joining the U.S. Bank Wealth Management team, Bruce was a Senior Premier Banker at BMO Harris Bank. He received his Bachelor of Arts degree in finance and his Master of Business Administration from the University of Wisconsin-Oshkosh.

Bruce is treasurer of the Oshkosh Mid-Morning Kiwanis Foundation, and past President of Oshkosh Area United Way. Bruce lives in Oshkosh with his wife, Kim, and daughter, Kiley. He enjoys golf, bicycling, weight training, football, reading, and Caribbean vacations.

My name is Michael Ford and I live in Oshkosh with my wife Allyson, and our two sons, Charlie and John. Since 2013 I have taught Public Budgeting and Financial Management, Nonprofit Management and Leadership, Analytic Methods, public-private partnerships, and other classes in UW Oshkosh’s Masters of Public Administration program.  Between 2004 and 2013 I worked in several different roles related to state and local public policy in Wisconsin. I have also served Oshkosh as a member of the Plan Commission and Long-Range Finance Committee, as President of the Millers Bay Neighborhood Association, and in a number of volunteer roles with the United Way and other local nonprofits.  I currently serve as an elected member of the Oshkosh Common Council.  

Jeff Stark retired from Clarity Care in July 2020 after 28 years of service.  He began his career as a Maintenance Worker and retired as the Vice President of Facilities and Procurement.  During that time, he was an integral member of the Team that guided the growth of Clarity Care.  His responsibilities included the facilities management of all Clarity Care properties, the acquisition and sale of properties and vehicles, the refurbishment of all facilities to ADA requirements.  He also created a Wheelchair Transport Training class for Clarity Care.

He is a 2008 graduate of Leadership Oshkosh and a member of the Oshkosh Area Community Band.

He and his wife, Ann live in Oshkosh.

Dawn Davis brings more than three decades of experience in healthcare and real estate to her role on the Clarity Care Board of Directors. She is the founder of 3D Realty Group, brokered by eXp Commercial, where she specializes in the acquisition and disposition of commercial investment properties. Her focus areas include assisted living, multifamily housing, and medical office buildings.

With over 30 years of experience working in and with Community Based Residential Facilities (CBRFs), Dawn has cultivated a comprehensive understanding of the operational and regulatory nuances of assisted living facilities. Her prior work as an independent consultant in Wisconsin hospitals further enriched her knowledge of medical facility design and enhanced her ability to collaborate effectively with healthcare professionals.

Dawn’s diverse professional background spans marketing, strategic planning, and business ownership, making her exceptionally skilled at managing complex real estate transactions from both a business and operational perspective. Her commitment to relationship-building and client-centered service complements Clarity Care’s mission, and her insights into assisted living brings valuable perspective to the board.